Strategy

New Partnership Strengthens Ottawa and The Hague

Two association destinations, Ottawa Tourism and The Hague Convention Bureau recently revealed their intention to sign a friendly memorandum of understanding (MOU) aimed at strengthening both cities’ offering to the global meetings industry. This MOU is the culmination of a bond created and developed over the last five years by the two convention bureaux.

The collaboration between Ottawa Tourism and The Hague Convention Bureau will open doors for both cities to meet new clients through knowledge sharing and exchange.  Just one example is support given by Ottawa Tourism in the run up to The Hague hosting One Young World in 2018.  As one of the world’s largest and most complex events, the Canadian capital was able to share its experiences from hosting in 2016.

Key objectives from the first year of the partnership include the creation of joint sales activity, the creation of research and intelligence documents focused on the security, governance and defence sectors, identification of clients where both cities would be of interest followed by the creation of a joint proposal/bid highlighting synergies between the two destinations as well as legacy benefits of working together and identification of historic Hague clients that would be interested in Ottawa and vice-versa.

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