New ‘People Make Glasgow Healthier’ Campaign

A new initiative led by Glasgow Convention Bureau plans to deliver legacy benefits to local residents from hosting major medical meetings in the city. Together with support from the Scottish Government, the Scottish Event Campus (SEC), local industry and the city’s academic community, the Bureau has launched its People Make Glasgow Healthier campaign; reflecting the city’s People Make Glasgow brand.

The initiative is geared at taking key themes and messages – from the likes of obesity and organ donation to smoking cessation and cancer research – beyond the walls of convention venues and into communities; informing and empowering citizens.

Aileen Crawford, Head of Glasgow Convention Bureau, said: People Make Glasgow Healthier is a platform for medical associations to really engage with the people of Glasgow through a varied range of activities. It’s about bringing positive and informed health messages to our citizens and encouraging real-world interactions that extend beyond conference seminars to deliver a genuine and lasting legacy from hosting these meetings.”

The People Make Glasgow Healthier campaign started in March this year with the arrival of the International Forum on Quality and Safety in Healthcare, which took place at the SEC. The European Congress on Obesity, which took place at the SEC last month, also engaged with the People Make Glasgow Healthier initiative through a public event at the Glasgow Science Centre. A large number of medical association conferences are converging in Glasgow this year, with 13 taking place through to November, which will bring more than 20,000 UK and international delegates to Scotland’s largest city.

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