BestCities Global Alliance has kicked off 2019 by unveiling a new brand platform and an updated strategic plan as it approaches its 20th year in operation. The Global Alliance, which is made up of 12 leading cities for international conferences and business events – Berlin, Bogotá, Cape Town, Copenhagen, Dubai, Edinburgh, Houston, Madrid, Melbourne, Singapore, Tokyo, and Vancouver – has announced the new brand platform solidifies the values, offerings and principles of the alliance.
The platform identifies a clear purpose for the organisation: ‘to harness the power of collaboration and community to create positive impact through business events’. The key principles of the BestCities brand platform are: mutual benefits from a good result for all included, making connections and sharing knowledge creates opportunities, continuous improvement and creating a positive and lasting impact.
International associations were consulted on the development of the brand platform, which was part of the alliance’s renewed 2019-2021 strategic plan. Other focus areas will continue to be: exceptional customer experiences; thought leadership; connecting a global community; and becoming a high performing organisation.