New Zealand will welcome thousands of international avocado experts in 2023 after winning the bid to host the 10th World Avocado Congress (WAC).
Tourism New Zealand’s Global Manager Business Events Lisa Gardiner says: “We’re delighted that the World Avocado Congress is coming to New Zealand. This is a huge boost for our local avocado industry and a chance to showcase New Zealand’s horticulture industry to thousands of influential international guests. It also provides the opportunity to access innovation, global knowledge and science to support the growth of the sector.”
New Zealand’s bid was led by Tauranga-based NZ Avocado, which represents 1350 New Zealand growers, with support from Tourism New Zealand, New Zealand Trade and Enterprise (NZTE), the Ministry of Foreign Affairs and Trade, and the New Zealand Embassy in Colombia.
Tourism New Zealand’s Conference Assistance Programme provided support and marketing resources communicating New Zealand’s proposition. These included its strong avocado and horticulture community, unique cultural experiences, and tiaki – sustainability – promise.