Qatar in All Its Glory at IMEX Frankfurt

Qatar National Tourism Council (QNTC) along with 10 other industry partners are set to return to IMEX Frankfurt between 21-23 May to showcase the country’s desirability in hosting business events. Since last year QNTC has achieved significant milestones, including its transformation from QTA (Qatar Tourism Authority) to QNTC. The new entity seeks to unify and consolidate efforts to develop the tourism sector in line with its Next Chapter of Qatar National Tourism Sector Strategy. A new corporation ‘Qatar Business Events Corporation (QBEC)’ has been launched as QNTC’s executive arm to organize, manage, operate and supervise events and venues in the state of Qatar.
The ‘Customised Research and Membership Support Agreement’ recently signed between QNTC and ICCA will further enhance QNTC’s engagement with the association community by creating closer relationships with international association executives. It will further introduce Qatar’s MICE products in specified markets and segments globally and facilitate business introductions.
Over the five-year period between 2012-2017, the sector witnessed a 36% average growth rate in exhibitions. In 2018, Qatar hosted over 150 exhibitions and conferences in various fields and won the rights to host six major business events to be held between 2019 and 2022 with a prospective number of participants reaching 2,400.

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