As announced last week at the UNWTO’s celebration of World Tourism Day in Doha, Qatar has launched a new step as part of its National Tourism Sector Strategy 2030. Called the Next Chapter, this step lines out the strategy for the development of products, services and experiences and for the promotion of the destination on an international scale for the next 5 years.
With the reorganisation of its tourism sector’s governance, Qatar is placing the focus on a strong integration of all stakeholders in the business events sub-sector and on bringing international business events to the destination by establishing unique expertise and knowledge in the country. Developments in infrastructure facilitating associations in organising such international conferences are soon to be announced.
Cultural authenticity plays a big role in the nation’s efforts to attract international associations. Programs to facilitate interactions and shared experiences between Qatar’s residents and its guests will keep in mind the human scale in the congress product.