Sarawak and PCMA Heighten Malaysia’s Business Events

PCMA and Business Events Sarawak (BESarawak), by Sarawak Convention Bureau, signed a Memorandum of Understanding (MOU) to develop a partnership that provides education, business development opportunities and increases awareness of the transformative power of business events. The MOU is effectively immediately through Dec. 31, 2022. The MOU calls for business events training and education to help showcase Sarawak’s unique value proposition to international associations in addition to developing the local meetings industry.

“This agreement with Business Events Sarawak is completely aligned with PCMA’s vision and growth, as both organizations share the same goal — to demonstrate how business events transform societies, businesses and communities,” said Sherrif Karamat, CAE, PCMA president and CEO.

“Sarawak has already begun its quest to position business events as economic and community game-changers in the region through the Legacy Impact Programme” said The Honorable Datuk Haji Abdul Karim Rahman Hamzah, Minister of Tourism, Arts and Culture, Sarawak and Minister of Youth and Sports, Sarawak. “The program is focused on four pillars of legacies which are Advancing the Field, Community Benefits, Economic Outcome and Public Policy; driven by 27 drivers.”

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