Business Events Sarawak (BESarawak) by Sarawak Convention Bureau successfully hosted its first TriBE: INNOVATION Day that took place at Pullman Hotel, Kuching where industry partners gathered to celebrate the 22 graduates of TriBE: INNOVATION Masterclass. The main objective of TriBE: INNOVATION Masterclass is to educate and empower Sarawak’s industry partners with the certification to enhance their professionalism and partake in the Certified Meeting Professional (CMP) Certification. The move to focus on professional development is part of BESarawak’s ‘Legacy Impact Programme’ that aims to drive social and economic transformation in the community and create legacies.
TriBE: INNOVATION Day also marked the final round of MICE Destination Marketing Contest (MDMC) 2019 – Sarawak Edition which targeted university students in Sarawak from multidisciplinary fields as it aims to introduce and engage them in areas of Business Events.
The 3 universities, namely Curtin University of Technology, University College Technology Sarawak (UCTS) and Universiti Malaysia Sarawak (UNIMAS) competed in the final round and were judged based on 3 categories of Business Events: Proposal, Bid Presentation and Booth Presentation. The MDMC 2019 winning team, Sarawak Legatum from UCTS, wowed the judging panel of experts with their mature and exceptional skills on how to build Sibu as a Business Events hub.