Saudi Arabia’s Vision to Attract Association Meetings

Saudi Arabia’s Vision 2030 is a project which aims to reinforce the nation’s economy and promote its position as a global investment powerhouse and a global hub connecting three continents, making it more accessible for international association meetings.

With the creation of the Saudi Exhibition & Convention Bureau (SECB) the government supports the best practices in overseeing the Saudi meeting industry by having developed a system to ensure the quality of business events and having created a one stop online platform for event organisers and venues to connect electronically.

On a more practical note, it has launched the “Saudi Envoy Program” which enables the Saudi associations, federations, trade chambers and government agencies to attract international meetings and simplifies the visa process for participating in business events in Saudi Arabia and the customs temporary clearance of exhibited products.

SECB also plans to establish the Saudi Speakers Bureau and create an annual Saudi Meeting Industry Award aiming to promote further the business events industry in Saudi Arabia.

With the rising number of hotels and event venues around the kingdom and event management companies entering the market, associations are ensured a successful event.

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