Seoul is gearing up for a busy new year of international meetings, with six notable large-scale gatherings set to bring 17,200 participants to the city’s conference venues in the first half of 2020. The three largest of these, which include the 25th CardioVascular Summit-TCTAP, 15th International Congress of the International Radiation Protection Association, and 24th International Congress of Clinical Chemistry and Laboratory Medicine account for 10,900 of that figure and enjoy a strong local event support program – PLUS SEOUL – provided by the city.
Upgraded for 2019, PLUS SEOUL provides a wide range of support for all MICE events hosted in Korea’s capital. This year’s revamp focused in particular on emphasizing the personal enjoyment factor of business events in Seoul, turning them into appealing storytelling experiences and opportunities to create lasting bonds with fellow attendees.
The revised program has seen success throughout 2019, with over 250,000 MICE event participants utilizing it between April and November. A popular customized add-on in 2019 was Application Development Support, in concert with the global trend for favoring event apps over printed material to boost environmental sustainability. Seoul Premium Book, containing various extras from 31 of the city’s top Seoul MICE Alliance members, made a great entering in offering benefits for the participants even after the MICE event for the spare time.