Shaping Greener Events

As a way to improve delegates’ overall experience, SQUARE-BRUSSELS CONVENTION CENTRE plans to start with one of the most important elements—the environment.

Thanks to a collaboration between general management and a highly motivated cross-departmental team, SQUARE-BRUSSELS CONVENTION CENTRE gained the ISO 20121 international certification in August 2019, which rewarded its many initiatives revolving around sustainable development and green events. From 2014 to 2018, SQUARE had already obtained a one-star rating as an “Entreprise Ecodynamique” company, a Brussels-only label.

SQUARE does not intend to stop there—every event remains a challenge in terms of creativity, teamwork and environmental impact—and its commitment to sustainability is stronger than ever. Over the past several years, SQUARE-BRUSSELS CONVENTION CENTRE has taken an environmental approach. In keeping with its missions and values (as well as the Corporate Social Responsibility, or CSR, policies of GL events Group, who manage the venue), SQUARE aims to promote a sense of responsibility by considering all aspects of sustainable development—both environmental and social.

GL events follows a “Think Green” environmental responsibility program, designed by the head office in France. The idea is to be part of a global event cycle, with the principle aim of reducing the impact on the environment. For example, one of the projects will be the ADOPT A BEE program (stay tuned for more on this in spring).

Mindful of the legacy and ecological footprint of our events, SQUARE-BRUSSELS CONVENTION CENTRE has decided to implement sustainable development policies and ground its actions by obtaining the ISO 20121 certification, a standard for the responsible management of events. In order to meet these commitments, and the expectations of SQUARE’s stakeholders, the venue’s activities focus on three key challenges:

  • Optimise waste management
  • Increase the safety and security of individuals and property
  • Develop an environmentally friendly food and beverage service

Designed by Brussels architectural firm A.2R.C, SQUARE boasts 27 meeting rooms—featuring capacity for 40 to 1,200, with a total capacity of 7,000 attendees—and an exhibition area of 4,000 sqm. Another advantage? Within direct vicinity lie 4,500 hotel rooms, meaning the venue can lower its carbon footprint thanks to its city-central geographic location, since people travel less distance.

SQUARE also uses electric vehicles in its loading bay and promotes the use of electric vehicles through access to recharging stations. Eco-responsible caterers serve seasonal and local products, and only reusable or recyclable tableware and cutlery are used at events. Out are Nespresso capsules and plastic water bottles for internal use—which has reduced an average of 20,000 bottles per year. The venue also uses 100-percent green electricity from sustainable sources, and digital energy consumption is monitored and reduced.

SQUARE’s sustainable development policy consists of an active, conscious and collaborative approach. All of the teams and partners of SQUARE-BRUSSELS CONVENTION CENTRE implement good practices and eco-gestures each and every day in their quest for continuous improvement.

Videos on SQUARE’s commitment to sustainability can be viewed here and here.

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