association strategy

How To Leverage Member-Generated Content 

18th July 2024
Private sector companies have seen a growth in the use of employee-generated content (EGC) as a mechanism for growing and retaining their customer bases, and savvy associations can leverage similar strategies for their benefit.
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Stronger Together

30th November 2023
Sven Bossu, CEO of AIPC, the international association of convention centres, contends that strategic partnerships enable organizations, even if they’re small, to ‘punch above their weight’.
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Partnerships are a Good Thing… Perhaps.

31st October 2023
What is, sometimes, the problem with partnerships? For ESAE, Zhanna Kovalchuk, Executive Director of the European Society of Sports Traumatology Knee Surgery and Arthroscopy, tells Boardroom a little tale.
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