member engagement

Leading With Purpose (Series 1 – Ep. 3/3)

10th July 2025
Titled "The Superpower of Lasting Influence - Empathy and Community Building", this third and final episode addresses the importance of empathy, communication, and community-building in association leadership.
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The Membership Crisis

18th March 2025
Sarah Sladek, founder of XYZ University, argues that membership isn’t a transaction—it’s a relationship. To thrive, associations must refocus on their members, their needs, and their sense of belonging.
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How To Leverage Member-Generated Content 

18th July 2024
Private sector companies have seen a growth in the use of employee-generated content (EGC) as a mechanism for growing and retaining their customer bases, and savvy associations can leverage similar strategies for their benefit.
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