membership strategy

How To Leverage Member-Generated Content 

18th July 2024
Private sector companies have seen a growth in the use of employee-generated content (EGC) as a mechanism for growing and retaining their customer bases, and savvy associations can leverage similar strategies for their benefit.
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Accounting is About Value

7th May 2024
Nadège Mullier, Executive Manager of INAA, the global association of accountants and auditors, explains all about the organisation’s three-pillar strategy.
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