The IMEX Group has announced that the theme of its fourth Talking Point will address the power and importance of ‘NATURE’ and will include IMEX’s largest ever research study. The Talking Point will also last for two years instead of one to underscore the topic’s urgency and importance for the global business events industry. The Talking Point will be framed “Nature: What we can do for nature and what nature can do for us” in recognition that our relationship with nature shouldn’t be taken for granted. Leading the research effort will be Guy Bigwood, Managing Director of the Global Destination Sustainability Index.
Funded exclusively by Marriott International, the research findings will be offered free of charge to industry professionals and supplement the content at IMEX in Frankfurt and IMEX America with education, activations and a range of curated experiences. The first report, due out at IMEX in Frankfurt in May, will introduce and examine the principles of the circular economy. In phase two well-known academic and industry research partner, Janet Sperstad, CMP at Madison College, will present practical insights based on “Nature – An ecosystem for event success”.