Thailand’s Promotional Campaign for Associations

Thailand Convention Exhibition Bureau believes association’ conventions can — and should be — both educational and enjoyable.

Speaking at ibtm World in Barcelona last week Mrs. Nichapa Yoswee, Senior Vice President of the TCEB, emphasized the quality business venues, unique leisure activities, and importance of integrating both during association conventions in Thailand. She also highlighted the breadth of pre- and post-trip options available to association delegates in her presentation.

Thailand’s MICE market attracted more than 1.2 million visitors in 2017, generating earnings of €2.61 billion. Of those, 109,000 travelers came from Europe representing a 20 percent increase over 2016. The largest markets of MICE visitors to Thailand are the UK, France, and Germany, Italy and the Netherlands.

TCEB is eager to build its European market and unveiled new strategic marketing initiatives at ibtm to encourage MICE business.

The ‘Convene in Paradise’ campaign in particular encourages associations to choose Thailand for their next event by offering up to €25,000 in financial support for convention events with either (1) at least 1,000 international delegates or (2) at least 500 international delegates within one of its five “focus industries.”

These five key sectors, which include Health & Wellness, Energy, Food & Agribusiness, Infrastructure & Logistics, and Automotive & Electronics, are part of TCEB’s “Thailand 4.0 policy,’ which aims to transform Thailand into an innovation-driven industry.

Although TCEB is diligently educating associations on its offerings, it also has exciting events planned for the coming year. Thailand will host the Sport Accord Convention in April 2018 and the 31st Congress of Asia-Pacific Association of Cataract & Refractive Surgeon in July 2018.

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