The ESTRO Engagement Project

IBTM World held its inaugural Policy and Practice Forum in Barcelona last month where industry leaders challenged conventional thinking regards political engagement. On this occasion, ESTRO’s Sven Bossu extensively explained the organization’s focus on its mission to cure cancer and the role of the annual Congress. If a destination is to secure this event in the future it must weight its efforts towards engagement with the local radio oncology community, regional government, and long term impact on patient care – this will account for 60% of the bid! Legacy is now paramount, logistics are secondary.

Watch Sven’s full presentation below. From our partners at The Iceberg.

ESTRO: Engagement Projects Rewrite Rules of the RFP from Fred Productions Ltd. on Vimeo.

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