The European Capital of Smart Tourism for 2020

For the whole of 2020 Gothenburg will be “European Capital of Smart Tourism” and will mark the year with a wide range of activities. Göteborg & Co invited around 40 representatives of the city, academia and the business community  to share in the task of making Gothenburg an even smarter tourist destination. The aim is to get as many people as possible to help make this year an engine of development for the destination.

“Gothenburg has been given a fantastic opportunity to drive the sustainable development of smart tourism cities in Europe. We intend to carry the title proudly with our stakeholders and showcase our strengths as a destination,” says Peter Grönberg, CEO of Göteborg & Co.

The “European Capital of Smart Tourism” competition was set up by the European Commission to reward cities that set an example in smart, innovative and inclusive tourism solutions. Back in August, Gothenburg was chosen as one of two winning cities for 2020. The city that is appointed as the capital must show strong performance in four categories: accessibility, sustainability, digitalisation and cultural heritage/creativity. In its competition entry, Gothenburg highlighted its strengths in all four categories and underlined its ambition to share its knowledge and experience with other destinations.

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