The Importance of Conferences through a New Book

Business Events Sydney’s latest research collaboration with the University of Technology Sydney (UTS) resulted in the launch of a new book earlier this year. It was authored by international experts in the value of business events, associate professors Deborah Edwards and Carmel Foley, together with writer Cheryl Malone.

Titled ‘The Power of Conferences: stories of serendipity, innovation and driving social change’, the book explores the long-term impacts of conferences through the stories of 10 prominent Australians who are synonymous with breakthroughs that save lives, change society or redefine best practice and policy.

The Power of Conferences: stories of serendipity, innovation and driving social change’ demonstrates exactly how conferences have contributed to the achievements of the people behind these breakthroughs over the last 50 years. Legacies that come from unexpected encounters, bringing people with a common cause together and uniting them behind a compelling purpose are some of the topics mentioned in the stories.

The book includes stories from Nobel Laureates Barry Marshall and Brian Schmidt, as well as Bill Bowtell AO, Associate Professor Mary Bebawy, Dr Pia Winberg, Professor Ian Frazer AC, Professor Martin Green AM, Professor Tom Calma AO, Professor Ian Chubb AC and MP Linda Burney.

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