The UIA Boosts Local Associations in Malaysia

Malaysia is currently welcoming the UIA Associations Round Table Asia Pacific 2018 (UIA 2018) from 26-27 September 2018 at the Kuala Lumpur Convention Centre (KLCC). Organised by the Union of International Associations (UIA), the notable centennial event, is a conference which focuses on development for associations across industries to ensure collective growth. 120 international delegates from 15 countries are enjoying the Malaysian hospitality and interacting with local associations as the event is purely hosted by the Malaysia Convention & Exhibition Bureau (MyCEB).

Speaking from the business events perspective, Datuk Zulkefli Hj. Sharif, CEO of MyCEB looked back when the Bureau started nearly a decade ago: “When we started in 2009, we found that local associations are great at what they do and they have a lot of potential to go even further in championing not just a cause but an industry. That is the bar we wanted to raise, consolidate expertise for both their cause and impacting the country in other ways. We injected the business events point of view into our association counterparts by realising their maximum potentials. UIA 2018 will be another boost to our efforts as it is applicable to associations from all industries.”

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