At the European Cities Marking Conference, the Global Destination Sustainability Index (GDS-Index) released their third Whitepaper that details the case studies, data analysis and the actions taken by 47 Destination Management Organisations (DMOs) and municipalities to become destinations of choice for meetings, events and business tourism.
The whitepaper defines six converging mega trends that present destinations and the Event Industry with opportunities to improve their performance and adapt to the risks presented by climate breakdown, ecocide, demographic shifts, social change and digitalisation. It highlights four fundamental building blocks for DMOs to become sustainable destination stewards and changemakers and defines eight tactics on how destinations can integrate sustainability into their core strategy and become leaders in future-oriented collaboration.
Guy Bigwood, Managing Director of the GDS-Index adds: “Driven by concerned students, citizens, local governments and corporations a new era of sustainability is rising, and will touch every corner of the events industry. We believe that a better and more restorative global future lies in urban innovation and collaborative action. The GDS-Index plays a key role to engage, inspire and enable destinations to become more sustainable places to visit, meet and thrive in.”