Towards Better Business Events for Europe with PCMA

PCMA‘s second European Influencers Summit (EIS) will take place from 23-25 September 2018 at the Barcel Sevilla Renacimiento hotel in Seville, Spain. It is so named to reflect the seniority of the 200 participants expected to attend the two-day event whose purpose is to create a Europe wide movement to galvanise the business events industry towards greater engagement around the importance of business events economically, socially and professionally.

Designed for senior-level association executives, CEOs and professionals, the programme will ask participants to embrace disruption and inspire unconventional thinking. It will also focus on the role meetings and events can play as a catalyst for business success and economic prosperity for communities, organisations and individuals alike.

Set to open the event is Swedish economist, writer and award-winning public speaker Dr. Kjell A. Nordstrom, who will urge participants to think differently about solving challenges and exploring untapped opportunities to help them become the leaders of positive change within their organisations. Other opportunities in the programme include looking at how data and analytics can help build brand loyalty and engagement.

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