Ukrainian leaders are working hard to establish the country as a top destination for international association conferences and shift outsiders’ perception of its cultural and intellectual value. Representatives from several Ukrainian cities spoke at itbm Barcelona about their offerings and developments for associations.
For example, Lviv Convention Bureau deputy director Andriy Pavliv emphasized the city’s strong scientific heritage supported today by 40 research institutions and its recognition as one of the top emerging IT BPO (business processes outsourcing) destinations in Europe. Human resources and infrastructure are other knowledge sectors poised to grow greatly in coming years, according to a Deloitte study.
Pavliv also shared more logistical insights such as Lviv’s range of venues from the Opera and Ballet Theater, built in 1900 in a Neo-Renaissance style, to its academic venues located in grand historical buildings. Lviv’s airport also reaches 24 destinations with 17 airlines and 35 incoming/outgoing flights daily.
The head of Kyiv City Tourism Anton Taranenko was also eager to share what the Ukrainian capital had to offer associations. A combination of affordability and quality underlined much of the conversation.