What to Expect at IBTM World 2018

Taking place 27-29 November in Barcelona, IBTM World has long been a major draw for association attendees, thanks to its reputation for being a hub for event innovations and insights that will get creative juices flowing, and provide inspiration and education to help attendees create show-stopping events.

This year’s show will bring a breath of opportunities and content tailored to an association audience, including its leading Hosted Buyer programme, dedicated networking events, global exhibitors of real appeal to association buyers and a full Knowledge Programme, including sessions specifically created for association visitors.

Duncan Wardle, one of the primary creative forces behind The Walt Disney Company, has been announced as one of the three keynotes. He will lead the ‘innovation, technology and creativity’ stream of the Knowledge Programme, and will draw on his 25-year outstanding career with The Walt Disney Company and his experience leading a team of creative ideation consultants, to show how leveraging creative thinking can generate far reaching and unexpected business results.

This year’s Knowledge Programme is headlined by three relevant and inspiring keynote speakers from outside the industry who will lead a schedule of54 sessions on eight topical content themes aimed to leave participants inspired and motivated to apply learnings to their own exciting events. Content streams include innovation, technology and creativity; industry trends; engagement and experiences; safety and security; sustainability and CSR; professional development, recruitment and wellbeing; business development and strategy;and marketing and digital.

A raft of exhibitors have already been confirmed to attend, including first time attendees,Tourism New Zealand, Plus DMC Group, Standard International Management hotel group and creative technology company Codemodeon, which develops fun experiences by utilising breakthrough technology in virtual reality, augmented reality and mixed reality. Returning exhibitors include Hyatt Hotel Group, Hilton, Kempinski Hotels, Germany Convention Bureau, Switzerland Convention & Incentive Bureau, Slovenia Meetings, Malaysia Convention & Exhibition Bureau, VisitScotland and partners, Barcelona Convention Bureau, amongst many others.

We are excited to welcome our association attendees to this year’s show in Barcelona and to help them be inspired by the breath of technological innovation, tailored content and education sessions available to them.Our Knowledge Programme is purposefully designed to spark cutting-edge thinking and it provides easy to digest bulletins, packed with fresh thinking, practical insight and the latest industry innovations and trends.” says Shane Hannam, Portfolio Director, IBTM. “We’ve spent the last 30 years helping the international events industry connect and do business, and we understand the importance of creating valuable business connections for our association attendees. Therefore, we are committed to maximising the value in their attendance and help them meet people who really matter and can make a difference to their organisation at our fun and friendly networking events.”

Last year’s event welcomed almost 3,000 exhibiting companiesfrom over 150 countries who were joined by 3,463 buyers and thousands of visitors, with over 74,000 pre-scheduled meetings taking place over the three-day event.

For more information on IBTM World 2018 visit ibtmworld.com.

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