IBTM World has unveiled the details of its Knowledge Programme, including sessions tailored for association meeting organisers, during the 2019 event taking place from 19 – 21 November at Fira Gran Via Barcelona.
Drawing on customer feedback on key issues and challenges facing association event organisers, IBTM partnered with the Association of Association Executives (AAE) to develop the Association Programme for 2019, which takes place on the afternoon of 19 November – the first day of IBTM World. The programme includes eight topical sessions andwill conclude with Associations Connect, a peer-to-peer networking event, in association with ICCA.
Themes for the afternoon include; driving delegate attendance, raising sponsor and exhibitor revenue, sustainability for events and cost control. The programme includes case studies, speeches and panel sessions from some of the leading organisations in the association sector.
Speakers include Senthil Gopinath, CEO of ICCA, who will lead a session on ‘preserving the world through sustainable meetings’; Gordon Glenister, Global Head of Influencer Marketing, The Branded Content Marketing Association, will cover ‘how influencers marketing can help build delegate awareness and uptake of your event’; and Greg Tracz, Chief Executive Officer, Diabetes Africa, will run a session on ‘developing sponsorship revenue streams for long-term benefit’.
Association meetings planners can also benefit from IBTM’s Hosted Buyer programme, engaging networking events, besides its market-leading Knowledge Programme. As part IBTM World’s Knowledge Programme, John Volanthen, the world-record holding British cave diver who played a major role in the astonishing 2018 Tham Luang Thailand cave rescue, will deliver a keynote session. John’s talk will focus on managing risk and keeping calm in a crisis, using gripping anecdotes from the hazardous rescue mission to illustrate his thoughts.
As always, there will be an incredibly broad spread of exhibitors. This year, over 2,800 exhibiting companies representing over 150 countries are expected to attend, ranging from destinations and conference centres to technology companies and suppliers, as well as over 3,000 buyers and over 15,000 visitors.
For more information, visit ibtmworld.com.