What’s in Store at IMEX Association Day 2019

“I’m always looking for support with innovation and Association Day provides the perfect opportunity to get new ideas.” Danielle Michel, Director of Corporate Programme at the Airports Council International European Region in Belgium, who visited Association Day at IMEX in Frankfurt explains why it delivers a real business boost to association event planners around the world.

Three streams – tailor the day

Association Day takes place on Monday 20 May 2019, the day before IMEX in Frankfurt. This top class event is split into three streams – all aimed at senior association professionals and chaired by key organisations in the sector. Each stream has been re-branded as a ‘Lab’ to reflect the highly interactive programme that is being developed in conjunction with the association industry. The programme’s three different streams allow attendees to tailor the day to suit their individual requirements with each session expertly curated and designed to get to the ‘nuts and bolts’ of each topic using case studies and open discussions. The aim is – as always – for attendees to leave armed with new ideas to put into action.

The ASAE Leadership Lab stream will aim to help professionals build their people management skills – focusing on staff recruitment and retention, managing global teams and establishing effective board governance. The ICCA Imagination Lab sessions take a creative look at event planning and partnering, responding to the pressure many event professionals are under to deliver exciting, engaging – and profitable – events time and time again. The MCI Knowledge Lab will showcase strategies for building long term commercial partnerships as well as exploring the festivalisation of events and how planners can employ immersive tactics to create an experience that’s unforgettable yet still hits their objectives.

Latest innovations and trends

Association Day is part of EduMonday, an afternoon of immersive, inspiring and free professional development, which takes place the day before the show.  The 2019 edition of IMEX in Frankfurt, taking place 21- 23 May, will incorporate many of the content ideas and feedback received from attendees and exhibitors. Reflecting current trends within the events industry and the world at large, topics such as diversity and inclusion, collaboration and co-creation plus the circular economy will all be explored. There will also be a substantial focus on all things experiential with an entire hall dedicated to experiential and immersive activities and event ideas, giving attendees time and space to experiment on behalf of their clients, members or delegates.

Carina Bauer, CEO of the IMEX Group, explains: “The show evolves every year in response to attendee feedback. Each year we set new targets and new standards for our shows and for all our attendees, buyers and exhibitors alike, and this May in Frankfurt will be no different.  We know that this is what the industry needs – and expects – from an IMEX show. We’re especially pleased that as the show has grown we’ve been able to increase representation from both mature and emerging destinations; as well as being able to showcase growing market sectors in the industry such as technology. This is important as it allows association professionals to achieve a very productive week at the show – not only researching and selecting destinations and venues, but truly being able to meet every supplier they need to in order to develop an innovative and relevant event for their members.”

Association Day takes place on Monday 20 May, the day before IMEX in Frankfurt 2019. For more details and to register click here / IMEX in Frankfurt takes place at Messe Frankfurt from 21 -23 May 2019. Registration is free. www.imex-frankfurt.com

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