Who Does Your Association Conference Serve?

In an article published on the website of Convene, one of Boardroom’s partners, Dave Lutz, CMP, reflects on how an association conference shouldn’t be a rite of passage or a way for someone to leave a legacy.

Conferences are there to serve the paying attendees. Organizations that don’t put the attendee first in every conference experience they offer lose an opportunity to grow trust and loyalty.

Read Dave’s opinion piece here.

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