Antwerp recently hosted the IAPCO EDGE Seminar, showcasing its new brand, “The City Is Your Venue.”
Co-hosted by Antwerp Convention Bureau, VISITFLANDERS Convention Bureau and Semico, the event brought together 65 industry leaders from January 16-18, 2024, offering a platform for networking and skill-building.
Antwerp’s charm as a conference destination was evident, with venues like The Radisson Blu and the Flanders Meeting & Convention Center Antwerp (FMCCA) – A Room with a ZOO seamlessly integrating the city’s personality.
Notable activities included an immersive day at the Botanic Sanctuary, a grand dinner at the Sapphire House, and educational sessions at the Horta Art Nouveau Hall.
Tadeja Pivc Coudyser, CEO of Antwerp Convention Bureau, said: “The IAPCO EDGE Seminar not only showcased Antwerp as an excellent conference destination to leaders in our industry but also demonstrated our unique brand promise. In Antwerp, events resonate beyond the conference room, becoming part of the city’s fabric. We are a city that opens up easily, that is versatile and adjustable, creating custom fitted experiences for delegates. The IAPCO EDGE seminar was not just any event; like all those taking place in our city, to those attending it felt like it was the main event in our city.”
Mathias Posch from IAPCO expressed gratitude for Antwerp’s culture, venues, and hospitality, making it an ideal backdrop for the 50th anniversary celebration. Evelyne Bardyn from VISITFLANDERS Convention Bureau highlighted the alignment with their goal to emphasize the positive impact of conferences.
Antwerp’s rich history and modern infrastructure, coupled with collaborative efforts, continue to position the city as a distinctive and vibrant destination for global conferences and events.