How To Leverage Member-Generated Content 

18th July 2024
Private sector companies have seen a growth in the use of employee-generated content (EGC) as a mechanism for growing and retaining their customer bases, and savvy associations can leverage similar strategies for their benefit.
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Accounting is About Value

7th May 2024
Nadège Mullier, Executive Manager of INAA, the global association of accountants and auditors, explains all about the organisation’s three-pillar strategy.
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How to Engage the Younger Generation: the Case of AIPC

8th July 2022
The AIPC Annual Conference held in Budapest earlier this month was testament to how an association can involve its younger members, when its so-called Future Shapers, divided into two teams of seven young professionals, pitched their solutions to the challenges faced by the convention centre management industry.
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It’s all About the Membership Experience…

19th May 2022
Sébastien Desmet, Head of Membership at UITP, the International Association of Public Transport, makes the case for growing the organization around those who make it what it is: the members. Today, UITP is in the process of building a people-centric approach, focused on a more personable membership experience.
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Capturing Member Voices Amidst the Noises of COVID-19

11th October 2021
For AC Forum, Carola van der Hoeff, COO and Congress Director of the International Pharmaceutical Federation (FIP) and President Elect of AC Forum, explores the lessons learnt and lessons still to be learnt when it comes to understanding and engaging association members.
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Global Partnerships in the COVID-19 Era

29th March 2021
International association public affairs and advocacy specialist Tommy Goodwin identifies examples of association collaboration and innovation that have met the moment and delivered new types of value during difficult circumstances.
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