Membership Archives

How To Leverage Member-Generated Content

18th July 2024

Private sector companies have seen a growth in the use of employee-generated content (EGC) as a mechanism for growing and retaining their customer bases, and savvy associations can leverage similar strategies for their benefit.

Sparking Volunteerism Within Associations: Takeaways from the ESAE Workshop

10th July 2024

The aim of ESAE's last in-person event before the summer was to explore innovative strategies for boosting volunteer engagement within associations.

Engage to Retain: Building a Sustainable Membership Base

21st May 2024

Lydia Pernal-Stoddart, Co-Chair of ESAE’s Communications & Membership Community, questions whether associations are fully leveraging their potential to build a sustainable, thriving membership base.

Accounting is About Value

7th May 2024

Nadège Mullier, Executive Manager of INAA, the global association of accountants and auditors, explains all about the organisation’s three-pillar strategy.

New Boardroom Out; The Art of Association Membership

29th April 2024

Let’s explore the art and strategy behind crafting targeted marketing campaigns, curating personalised member experiences, and offering value-added services.

It’s Not You, it’s Me… No, It’s Us!

22nd April 2024

International Advisor to Global Association Hubs Martin Sirk argues that “individual motivation” is the wrong framework to understand recruitment and retention.

Global Association Performance: A Membership and Leadership Perspective

2nd March 2023

Sarah Sladek has conducted research to evaluate the performance of associations worldwide, focusing on both membership and leadership perspectives. This marks the first research effort of its kind.

Looking at Association Membership in Another Way

18th November 2022

For her first contribution to Boardroom, Sarah Sladek gives a refreshed perspective on association membership.

How to Engage the Younger Generation: the Case of AIPC

8th July 2022

The AIPC Annual Conference held in Budapest earlier this month was testament to how an association can involve its younger members, when its so-called Future Shapers, divided into two teams of seven young professionals, pitched their solutions to the challenges faced by the convention centre management industry.

It’s all About the Membership Experience…

19th May 2022

Sébastien Desmet, Head of Membership at UITP, the International Association of Public Transport, makes the case for growing the organization around those who make it what it is: the members. Today, UITP is in the process of building a people-centric approach, focused on a more personable membership experience.

How to Measure the Impact of Your Event on Membership Value

26th October 2021

Richard Kensett, commercial director at Explori, explains how drawing on data to measure the impact of events on audiences’ engagement can lead to better and more financially attractive events, and enhanced membership value.

Capturing Member Voices Amidst the Noises of COVID-19

11th October 2021

For AC Forum, Carola van der Hoeff, COO and Congress Director of the International Pharmaceutical Federation (FIP) and President Elect of AC Forum, explores the lessons learnt and lessons still to be learnt when it comes to understanding and engaging association members.

The New Faces of Association Membership

5th October 2021

For ESAE, Angela Guillemet looks at associations that have performed well and successfully attracted, retained and engaged members.

What Matters is the Experience of Staff & Members

7th June 2021

For ESAE, Mohamed Mezghani, Secretary General, International Association of Public Transport (UITP), makes the case for a member-intimate organization, the only way for associations in general to stay relevant.

Global Partnerships in the COVID-19 Era

29th March 2021

International association public affairs and advocacy specialist Tommy Goodwin identifies examples of association collaboration and innovation that have met the moment and delivered new types of value during difficult circumstances.

How 2 Associations Merged to Build a Successful Cohort

10th March 2021

Charlotte Gentry, Founder and CEO of Pure Events and EVCOM board chair, recalls how the merger of two associations led to genuine success and long-standing sustainability.