Membership Archives

How to Attract Members Automatically? The Art of Positioning your Association Well

22nd April 2026

How associations can attract members by sharpening their positioning, strengthening personal connections, and building a community people want to join.

It’s All About Value for the Members

24th March 2026

Sven Bossu, CEO of AIPC, reflects on a fundamental shift in how associations should think about growth, moving beyond numbers towards meaningful engagement.

The Next Generation of Business Events Professionals: Why the Future Depends on How We Welcome Them

10th March 2026

As the business events industry looks toward the future, attracting and empowering the next generation of professionals has become a defining challenge. Senthil Gopinath, CEO of ICCA, explores how associations can rethink engagement, leadership pathways, and talent development to build a stronger community.

Why Your Members Aren’t Telling You What They Really Need

3rd February 2026

Here's how associations can apply the psychology of disclosure to understand what members actually need.

What Associations Need to Know Before Crossing Borders

23rd January 2026

Thoughts after a lively, in-person session co-hosted by ESAE and the Singapore Exhibition and Convention Bureau in Brussels.

EARMA Wins Recognition for Transforming Growth into Human-Centred Innovation

17th June 2025

Recognised with the 2025 Event Innovation Award at the European Association Awards, the European Association of Research Managers and Administrators has been celebrated for its imaginative approach.

The Science of Networking: How to Design Conferences That Spark Real Connection

19th May 2025

What behavioural science reveals about designing better in-person events.

European Association Summit 2025: Association Excellence Amid Disruption

17th April 2025

Organised by ESAE for the second time, the 2025 European Association Summit (EAS) gathered a cross-section of European association professionals under the theme “Association Excellence in a Shifting Society.”

The Psychology of Membership: Why People Join (and Stay) in Associations

16th April 2025

How behavioural science can help associations attract, engage, and retain more committed members in 2025 and beyond.

How to Engage Young Professionals: The EANM Example

21st March 2025

As medical associations seek to ensure long-term engagement and professional development, the European Association of Nuclear Medicine (EANM) has successfully redefined young professional involvement.

The Membership Crisis

18th March 2025

Sarah Sladek, founder of XYZ University, argues that membership isn’t a transaction—it’s a relationship. To thrive, associations must refocus on their members, their needs, and their sense of belonging.

BIAF: Empowering Associations for a Changing World

10th December 2024

The 4th Brussels International Association Forum (BIAF), held at the Cardo Hotel in Brussels, solidified its reputation as a must-attend event for international and European association leaders.

Addressing Health Inequalities With the International Union for Health Promotion and Education

27th November 2024

In this interview, Liane Comeau, Executive Director of IUHPE, shares insights into the organisation’s mission, its biggest challenges, and its plans for the future.

New Boardroom: High-Impact Products & Programmes for Associations

3rd September 2024

The latest edition of Boardroom brings together a wealth of insights from our knowledgeable contributors. Download your copy now.

Time to Get Competitive in Volunteer Recruitment

1st September 2024

Based on her research conducted for the Solvay Business School of Economics, Alexandra Henry, HFA (Heart Failure Association) Association Manager, explores the evolving landscape of volunteer recruitment.

How To Leverage Member-Generated Content

18th July 2024

Private sector companies have seen a growth in the use of employee-generated content (EGC) as a mechanism for growing and retaining their customer bases, and savvy associations can leverage similar strategies for their benefit.