The shutting down of business events has caused devastating losses to member organisations. But by strategically focusing on all three legs of the ‘perfect marketing trifecta’, associations can only thrive, argues Rupert Darrington.
Boardroom, the best resource for associations, and Bond, a digital innovation agency, have joined forces to launch #Roadmap 2030, a progressive and future-focused community and learning forum for associations.
Franco Viviani, former President of the International Council for Physical Activity and Fitness Research, reflects on the rise of the phygital, which is supposed to bring the best of both worlds – but at what costs?
Reflecting from Manila, Octavio ‘Bobby’ Peralta, CEO & Founder of the Philippine Council of Associations and Association Executives (PCAAE), gives the highlights of a webinar he just organized for his members.
Iain Bitran, Executive Director of the International Society for Professional Innovation Management (ISPIM) shares with Boardroom the challenge - and the success - of transforming a physical conference into a highly-engaging digital meeting.
Just as Facebook and Instagram build communities based on engagement, associations can adopt more casual modes of communication that encourage dialogue.
Attended by more than a hundred delegates, the Associations Summit 7 (AS7) of the Philippine Council of Associations and Association Executives (PCAAE) remains as the biggest gathering of associations and association professionals in the country.
The UIA Round Table Europe was held on 4 November at Crowne Plaza Le Palace in Brussels and was attended by almost 200 participants from 30 countries, 80 per cent of whom came from European and international associations.
In his first contribution to Boardroom, Stylianos Filopoulos, General Director of the Wine in Moderation Association and ESAE Board Member, explores the value disciplines of associations and what they mean for their members.
Giuseppe Marletta joined the Association of Corporate Counsel (ACC) in February this year. As a member of Boardroom Advisory Board, we have asked him to contribute a column on his experience as he goes about his new role. This is Giuseppe's third contribution.
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