Membership

Organised by ESAE for the second time, the 2025 European Association Summit (EAS) gathered a cross-section of European association professionals under the theme “Association Excellence in a Shifting Society.”

How behavioural science can help associations attract, engage, and retain more committed members in 2025 and beyond.

As medical associations seek to ensure long-term engagement and professional development, the European Association of Nuclear Medicine (EANM) has successfully redefined young professional involvement.

Sarah Sladek, founder of XYZ University, argues that membership isn’t a transaction—it’s a relationship. To thrive, associations must refocus on their members, their needs, and their sense of belonging.

The 4th Brussels International Association Forum (BIAF), held at the Cardo Hotel in Brussels, solidified its reputation as a must-attend event for international and European association leaders.

In this interview, Liane Comeau, Executive Director of IUHPE, shares insights into the organisation’s mission, its biggest challenges, and its plans for the future.

The latest edition of Boardroom brings together a wealth of insights from our knowledgeable contributors. Download your copy now.

Based on her research conducted for the Solvay Business School of Economics, Alexandra Henry, HFA (Heart Failure Association) Association Manager, explores the evolving landscape of volunteer recruitment.

Private sector companies have seen a growth in the use of employee-generated content (EGC) as a mechanism for growing and retaining their customer bases, and savvy associations can leverage similar strategies for their benefit.

The aim of ESAE's last in-person event before the summer was to explore innovative strategies for boosting volunteer engagement within associations.

Lydia Pernal-Stoddart, Co-Chair of ESAE’s Communications & Membership Community, questions whether associations are fully leveraging their potential to build a sustainable, thriving membership base.

Nadège Mullier, Executive Manager of INAA, the global association of accountants and auditors, explains all about the organisation’s three-pillar strategy.

Let’s explore the art and strategy behind crafting targeted marketing campaigns, curating personalised member experiences, and offering value-added services.

International Advisor to Global Association Hubs Martin Sirk argues that “individual motivation” is the wrong framework to understand recruitment and retention.

Sarah Sladek has conducted research to evaluate the performance of associations worldwide, focusing on both membership and leadership perspectives. This marks the first research effort of its kind.

For her first contribution to Boardroom, Sarah Sladek gives a refreshed perspective on association membership.