Based on her research conducted for the Solvay Business School of Economics, Alexandra Henry, HFA (Heart Failure Association) Association Manager, explores the evolving landscape of volunteer recruitment.
Private sector companies have seen a growth in the use of employee-generated content (EGC) as a mechanism for growing and retaining their customer bases, and savvy associations can leverage similar strategies for their benefit.
Lydia Pernal-Stoddart, Co-Chair of ESAE’s Communications & Membership Community, questions whether associations are fully leveraging their potential to build a sustainable, thriving membership base.
Nadège Mullier, Executive Manager of INAA, the global association of accountants and auditors, explains all about the organisation’s three-pillar strategy.
Let’s explore the art and strategy behind crafting targeted marketing campaigns, curating personalised member experiences, and offering value-added services.
International Advisor to Global Association Hubs Martin Sirk argues that “individual motivation” is the wrong framework to understand recruitment and retention.
Sarah Sladek has conducted research to evaluate the performance of associations worldwide, focusing on both membership and leadership perspectives. This marks the first research effort of its kind.
The AIPC Annual Conference held in Budapest earlier this month was testament to how an association can involve its younger members, when its so-called Future Shapers, divided into two teams of seven young professionals, pitched their solutions to the challenges faced by the convention centre management industry.
Sébastien Desmet, Head of Membership at UITP, the International Association of Public Transport, makes the case for growing the organization around those who make it what it is: the members. Today, UITP is in the process of building a people-centric approach, focused on a more personable membership experience.
Richard Kensett, commercial director at Explori, explains how drawing on data to measure the impact of events on audiences’ engagement can lead to better and more financially attractive events, and enhanced membership value.
For AC Forum, Carola van der Hoeff, COO and Congress Director of the International Pharmaceutical Federation (FIP) and President Elect of AC Forum, explores the lessons learnt and lessons still to be learnt when it comes to understanding and engaging association members.
For ESAE, Mohamed Mezghani, Secretary General, International Association of Public Transport (UITP), makes the case for a member-intimate organization, the only way for associations in general to stay relevant.
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