Strategy Archives - Boardroom

The New Strategic Logic for Trade Associations in China

12th May 2026

Boardroom goes to China! This is the first article of a 4-piece series titled 'Operational Longevity: The Executive Playbook for International Associations in China' in partnership with Kellen China.

As Associations Move from Uncertainty to Preparedness: The Copenhagen Risk Navigator

30th April 2026

In a world shaped by geopolitical tension, regulatory uncertainty and disruption, associations can no longer treat risk as an operational afterthought. Copenhagen’s new Risk Navigator argues for a more strategic approach.

The Next-Generation Values of European Trade Associations

30th April 2026

Maria Teresa Scardigli, Managing Director, Kellen Europe, analyses the changing role of European trade associations and identifies the strategic shifts required to move from representation to impact, intelligence and delivery.

Before You Speak, Listen: Mastering the Digital Conversation in EU Advocacy

28th April 2026

Lorenzo Marchese, Strategy Director, The Right Street draws on his experience in EU policy communications to explore how structured listening can give associations a decisive edge.

Disagreeing Without Division: What the Best Boards Get Right

27th April 2026

Professors Andrew Kakabadse and Nada Kakabadse of Henley Business School, UK, explore the leadership myth that harmony means agreement. In reality, it’s how directors handle disagreement, not avoid it, that determines their performance.

Crisis as the New Normal for Global Meetings

8th April 2026

In this conversation with Boardroom, Kenes Group CEO Ori Lahav explains why crisis readiness can no longer be treated as an occasional capability.

How Associations Can Stay Neutral, Resilient, & Mission‑Driven

31st March 2026

Wars, elections, and policy shifts are reshaping the landscape for international organisations. Dr. Senthil Gopinath, CEO of ICCA, examines what this means for associations and the decisions they make.

What Geopolitical Resilience Actually Means for Associations

26th March 2026

As geopolitical risk reshapes how businesses operate globally, associations are navigating their own version of the same pressure. It shows up differently.

The Next Generation of Business Events Professionals: Why the Future Depends on How We Welcome Them

10th March 2026

As the business events industry looks toward the future, attracting and empowering the next generation of professionals has become a defining challenge. Senthil Gopinath, CEO of ICCA, explores how associations can rethink engagement, leadership pathways, and talent development to build a stronger community.

The Board’s Real Job isn’t Oversight, it’s Direction

17th February 2026

Why many well-run associations still drift – and what boards can do about it, by Dr Ole Petter Anfinsen, Special Contributor to Boardroom Magazine.

What Associations Need to Know Before Crossing Borders

23rd January 2026

Thoughts after a lively, in-person session co-hosted by ESAE and the Singapore Exhibition and Convention Bureau in Brussels.

The Resilience Shift: How Associations Can Help Industries Prepare for a Changing Climate

12th January 2026

The questions are now "how do we cut carbon?” and "how do we prepare for the climate that's already here?" For associations, this represents an opportunity to help members do both.

Top Trends to Watch for Associations in 2026

5th January 2026

Senthil Gopinath, CEO of ICCA, argues that the year ahead will reward associations ready to adapt, collaborate, and reaffirm their purpose in a rapidly changing world.

The Purpose-Driven Future: Leading Associations in an Era of Unprecedented Change

17th December 2025

For IAPCO, Dr. Ahmed El Shal explores the new playbook of association management.

Why Professional Management of Associations Has Become Essential in a Complex World

10th December 2025

Marco Baldoli, Associate Director at Kellen, outlines why the mounting legal, political, and global complexities now make professional management not just recommended, but essential for associations to remain effective and influential.

It’s the Way You Do it, You See

5th December 2025

For Sven Bossu, CEO of AIPC, the big trend in association management is not so much the “what”, but the “how”.