Strategy

Growing in a Time of Brexit

19th February 2020
The European Social Network (ESN) has faced many challenges in the past years – the first one being a UK-based organization benefitting from European funds, which, in a time of Brexit, led the association to relocate in Brussels. Alfonso Lara Montero, Chief Executive, explains to Boardroom it was actually not the only issue ESN had to deal with.
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Why Your Association Needs Content Strategy

17th January 2020
Content strategy is the practice of planning for the creation, publication, delivery, and governance of useful, usable, effective content. Hilary Marsh, president and chief strategist of the US-based consultancy Content Company, argues that every organization needs one.
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Building a Sustainable Brand for the Future

6th January 2020
Renata Lima Lerch, founder of Integrated Niche, a global and Agile Marketing think tank, argues it's the role of leaders to allocate a share of the organization’s attention from just improving the status quo to what lies ahead, in order for their association to be future-proof.
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Abu Dhabi Amplifies its Association Sector

16th December 2019
When it comes to organizing events, safety is one of the first factors considered. Infrastructure is a close second. Located within a four- to seven-hour radius of major cities in Europe, Asia and Africa, these are just two of the many areas Abu Dhabi has capitalized on over the past few years as it attracts more and more association conferences.
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