With business events being on the rise everywhere, Atout France launched a campaign to consolidate the country’s position as an world-class destination.
During IMEX America, France announced the beginning of ‘The French Way’, stimulating European and American markets.
France is portrayed as a bold and modern country through a collection of immersive and original contents as well as a video, and inspiring visuals.
Using the website https://meeting.france.fr/thefrenchway, Atout France will post inspirational content and reports, highlighting the diversity of what the country has to offer in terms of hosting congresses and conferences.
Caroline Leboucher, CEO of Atout France, added: “Working alongside professionals within the tourism sector, Atout France is fully invested in fostering innovation and accelerating the development of sustainable solutions, as leverage of transformation and growth for the future of business events. Thanks to the launch of “The French Way”, we are deeply committed to supporting the return of European and American visitors to France, while at the same time contributing to reinforcing French business destinations’ attractiveness and competitiveness.”