The International Congress and Convention Association (ICCA) has launched an innovative digital report titled “Beyond Borders – How Associations Business Events Bring the World Together,” offering a unique perspective on the impact and future of business events.
Distinguished from its usual five-year analytical cycle, this report incorporates video interviews, animated graphs, and expert analysis to provide a comprehensive view of the sector’s global influence and upcoming trends.
Featuring contributions from industry leaders including IMEX, ASAE, and Oxford Economics, “Beyond Borders” reflects on the business events sector’s evolution, particularly in response to the recent global pandemic. This shift towards creative and intuitive planning is highlighted as a key factor in the industry’s recovery and growth.
ICCA CEO, Senthil Gopinath, said: “Beyond Borders asks pertinent questions about the World Economy, the Economic Value of our Industry, Growing Industry Talent, Association Meeting Trends, and Social Sustainability so we get a tangible view of the major concerns and opportunities facing us all. The stats tell one story, but the people tell another. ICCA is and always will be a people business… which is why Beyond Borders speaks to us all in a clear and distinctive way. This is our industry, this is our community, this is our moment to come together and seek common purpose.”
This forward-looking report is a vital resource for anyone interested in the role of business events in driving social, political, and cultural change, marking a pivotal moment for the industry to come together for a common purpose.
You can download the full report here.