Introducing Taoyuan, Taiwan’s Rising Meeting Star

Building a Business Events Powerhouse

Taiwan’s development of meetings infrastructure spans its major cities, creating a business events corridor from north to south. With key venues like Taipei’s Nangang Exhibition Center, Kaohsiung’s Exhibition Centre, the recently opened Messe Taoyuan adds another jewel to Taiwan’s meetings crown, and the upcoming completion of Taichung International Convention and Exhibition Center already attracting a global audience (Taichung’s venue will be opened next year).

Located in the northwest of Taiwan, Taoyuan’s proximity to Taiwan’s main international gateway, Taoyuan International Airport, enhances its appeal. This strategic location allows for seamless connectivity with major global cities and easy access to the rest of Taiwan, making it a convenient destination for international delegates.

Messe Taoyuan, expected to open its doors with the JCI World Congress, is designed to host a wide variety of events. Boasting conference rooms that accommodate between 100 and 2,000 participants, exhibition spaces for up to 600 booths, and expansive multifunctional public spaces, this venue is set to cater to conferences, exhibitions, cultural displays, and large gatherings. The architectural design draws inspiration from Taoyuan’s name, which means “peach garden,” integrating natural elements like light and shadows to create a visually captivating space.

This modern facility, coupled with Taoyuan’s excellent transportation links—including the high-speed rail, Taiwan Railways, and an MRT system that connects the airport with key urban areas—cements its position as a top businee events destination. With an extensive road network connecting the city to nearby high-tech industrial centers like Hsinchu, the region is poised to attract corporate events that combine business and technical visits.

A Global Leader in Innovation

Taiwan’s reputation as a global leader in high-tech manufacturing is well-known, and Taoyuan, in particular, plays a crucial role in driving this industrial dominance. Home to the highest share of Taiwan’s manufacturing output – according to a report by the Daily Telegraph in July, it even ranked 11^th in the world this year -, Taoyuan’s industrial clusters span high-tech sectors, traditional manufacturing, and green energy industries. With global giants like TSMC and MediaTek based nearby in the Hsinchu Science Park, Taoyuan is ideally located for businesses seeking to leverage Taiwan’s expertise in innovation and technology.

For meeting planners, the proximity to these world-renowned companies presents unique opportunities to host corporate visits, technical workshops, and industry-specific conferences. The ability to engage directly with leading high-tech industries gives Taoyuan a competitive edge over other emerging business events destinations, particularly for events focused on technology, innovation, and sustainability.

Tradition Meets Modernity

While Taoyuan is making waves as an industrial powerhouse, its cultural assets also add to its attractiveness as a business events destination. One of the city’s most celebrated cultural treasures is its tea industry. Taoyuan produces a variety of premium teas, including the renowned Oriental Beauty tea, oolong tea, and black tea. Visitors to the Taiwan Hakka Tea Culture Museum can immerse themselves in a diverse tea culture, tasting authentic Taiwanese teas while learning about the global history of tea, from India and Turkey to Japan and Germany. The center itself has gained international acclaim, having won prestigious design awards such as the 2022 Melbourne Design Award and the 2022 American Muse Design Award.

Beyond tea, Taoyuan is rich in historical landmarks that provide visitors with a deeper understanding of Taiwan’s heritage. Daxi Old Street, with its well-preserved Baroque-style buildings from the Japanese colonial era, is a popular destination for those seeking to experience traditional Taiwanese culture. The street’s famous local delicacies, such as dried tofu and peanut candy, attract both local and international tourists, making it an ideal spot for leisure activities accompanying business events.

A Rising Star

As Taiwan continues to develop its meetings infrastructure, Taoyuan’s role as a central player in this growth becomes increasingly clear. The city’s combination of cutting-edge industrial development, rich cultural heritage, and modern facilities positions it as a leading contender in the international business events market.

The launch of the Messe Taoyuan will not only elevate Taoyuan’s profile but also contribute to Taiwan’s broader efforts to attract more international events. In the end, Taoyuan might well be more than just an emerging meetings destination—it is a city that combines the best of Taiwan’s industrial strength, cultural richness, and modern infrastructure.

For more information about Taiwan as a conference destination, visit this website.

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