Now available are:
Understanding Your Association’s Impact on Your Community
Associations are social purpose organisations and as such, their delivery on their mission is essential to their existence. Gaining a good understanding of how they are catalysing progress for the community they represent provides them with a powerful narrative. In this course, Genevieve Leclerc, CEO of #Meet4Impact, discusses the added value for associations of bringing impact at the core of their service model.
Designing an Impactful Virtual Program
In the course of three months, over 60% of this year’s association events have pivoted to the virtual world, and that proportion is likely to increase. In this course, Geneviève Leclerc presents key elements of applying an impact framework to the design of a digital event, and how moving to digital can trigger a lasting impact.
B2B Marketing strategy for Associations
Aimed at C-suite, and marketing, sales, partnership & membership executives, Renata Lerch teaches you how to create an effective and high-quality value proposition while leveraging business partnerships for differentiation.
Simple Metrics to Measure Your Association’s Social Media Success
Every association who is present on social networks need to track KPIs to make sure to make the right impact on social media. Understanding the basic social media KPIs help associations adapt their social media strategy to reach their goals. Whether you are an association executive or in charge of communication, Bade Kizilaslan provides you with an understanding of some simple KPIs to measure your association’s reach and engagement with your followers.
NB: One subscription per association is valid for all staff working within the association.