Current Affairs

New Strategy, Comms & Marketing MiniCourses Available

24th August 2020

The portfolio of Boardroom MiniCourses is steadily growing, with more than 30 short, high-quality educational videos available online.

Now available are:

Simplified Association Strategy, by Juanita Vorster

Association strategy must serve the association as a whole, not the aspirations of a few. In this MiniCourse, Juanita Vorster provides highly practical and jargon free advice to those who want to review their strategies in these unchartered territories.

Communicating your Virtual Events, by Bade Kizilaslan

Going digital was already in the agenda of some associations but with the pandemic the importance of it and the need for virtual events have heavily increased. While some associations were postponing or cancelling their annual events, some switched to virtual and experienced a whole new world. Figuring out the logistics of holding a virtual event is a major part of your association’s event’s success however communicating your event with your members and stakeholders is equally important. This MiniCourse provides strategies to communicate your association’s virtual events in the best way possible.

Increasing B2B Penetration through Optimized Marketing Programs, by Renata Lerch

Renata Lerch will tell you how to understand the concept of Total Addressable Market, how to create your Ideal Customer Profile, while increasing B2B leads through the Marketing Funnel. This MiniCourse is targeted at C-suite, marketing, sales, partnership & membership heads of associations.

Get started today, register here and you will have access to all Boardroom MiniCourses.

NB: One subscription per association is valid for all staff working within the association.

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