Looking to bounce back after the global health crisis, the Seoul Tourism Organization has brought together major event organisers of the region for an briefing session. The current situation in the tourism industry was explained, as well as ways of support given to local PCOs. The 2022 S-BIC (Seoul-based International Conference) Fostering Project was also launched to globalize domestic conferences, based on the long-term partnership between the Seoul-based international conference PCOs and the host organization.
Jin Hyeok Park, director of the Seoul Convention Bureau said: “In order to establish a balanced international conference industry structure, Seoul’s representative international conferences will be jointly discovered and fostered with the industry to enhance the competitiveness of Seoul MICE industry globally. We will actively discover new international conferences with global growth potential through this project and continue to support step-by-step with the goal of gradual globalization over the next five years.”