Tourism New Zealand has launched a new business events iteration of its iconic 100% Pure New Zealand campaign, celebrating the people, places and culture that make meetings and incentives in Aotearoa New Zealand unique.
The campaign invites organisers and manuhiri (visitors) to design programmes that will “100% meet their objectives in New Zealand,” said Tourism New Zealand Chief Executive René de Monchy. “This is our call for people around the world to be totally connected, present, inspired and fulfilled in one of the world’s most breathtaking destinations.”
Rolling out across business events media and marketing channels, the initiative encourages organisers to step outside their comfort zones and harness New Zealand’s blend of innovation, indigenous culture and natural beauty to deliver transformative experiences.
Tourism New Zealand’s Global Manager Business Events, Penelope Ryan, noted: “We’re inviting the world to discover that New Zealand isn’t just a place you visit — it’s a place that fosters deep connection, leaving you totally fulfilled. Growth happens when we stretch ourselves. If you want a legendary event, you want it in New Zealand.”