At IMEX Frankfurt 2025, Türkiye officially launched “MeetingInTurkiye,” a new digital gateway under the MeetTurkiye brand, designed to streamline access to the country’s premier offerings in the meetings market.
The platform serves as an integrated resource hub for global event professionals, combining logistical support, destination insights, and sustainability tools.
Positioning itself as a frontrunner in sustainable business tourism, Türkiye showcases venues and services aligned with Global Sustainable Tourism Council (GSTC) standards.
The platform also reflects Türkiye’s growing prominence in the medical congress sector, with the country now ranked eighth globally for medical meetings, according to ICCA.
Anchoring the initiative is İstanbul, which headlines the platform as Türkiye’s flagship congress destination.
Backed by a coordinated public-private alliance led by the Ministry of Culture and Tourism and the Türkiye Tourism Promotion and Development Agency, the city is set to enhance its competitive edge through streamlined bidding processes, delegate boosting programmes, and tailored congress support packages.