Wales Unveils Creative Industry Champions in New Campaign

11th July 2024

Meet In Wales has launched a new campaign focusing on the creative industry, expanding its successful Sector Strategy campaigns that previously highlighted Renewables, Life Sciences, and Compound Semiconductors.

National Ambassadors will now promote Wales’s vibrant creative sector, including advertising, media, broadcast production, esports, and gaming.

Newly appointed ambassadors include John Jackson, CEO of esports Wales, Adam Amor, Founder of Buffoon Media, Richard Hebblewhite, Senior Lecturer at Wrexham University, and screenwriter Bev Jones, known for the Amazon Prime film ‘Wilderness’.

Heledd Williams, Head of Business Events at Meet In Wales, stated: “Wales is an inspirational place, fostering exceptional talent in the creative industry. We’re delighted to have globally recognised names representing this sector.”

Last month, Meet In Wales hosted ‘lunch and learn’ sessions at Aberystwyth and Bangor Universities to engage with academics and recruit new ambassadors. These events facilitated discussions on attracting new events to Wales.

Meet In Wales, in partnership with SFA Connect, continues to support its ambassadors with educational sessions, online workshops, and dedicated resources to enhance their influence in attracting events to the destination.

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