The Vienna Tourist Board has appointed Anita Paic, a seasoned expert with extensive experience in strategic marketing communication, as the head of its B2B Management department and the Vienna Convention Bureau.
Paic’s career includes significant roles at notable organizations such as FMTG Falkensteiner Michaeler Tourism Group, Sacher Hotels, and Marriott International, culminating in her leadership at Vereinigte Bühnen Wien, where she spearheaded sales strategies for Vienna’s key performance venues.
With Vienna ranked highly by the International Congress and Convention Association (ICCA) and the Union of International Associations (UIA) as a leading conference destination, Paic’s role is pivotal in continuing to attract global congresses, corporate conferences, and incentives.
Her leadership is expected to drive innovation and growth, with a focus on sustainability and profitable expansion that benefits the wider community.
Norbert Kettner, CEO of the Vienna Tourist Board, highlighted the importance of Paic’s appointment in advancing Vienna’s tourism with a focus on value and global cooperation.
Anita Paic, Head of the Vienna Tourist Board’s B2B Management department, said: “Starting my new role with enthusiasm and a strong sense of responsibility, I’m ready to leverage my years of experience in Vienna’s tourism sector. As Vienna is a global benchmark for quality and economic impact in city tourism, I look forward to contributing to its future success with the Vienna Tourist Board team.”