Membership Archives

From Membership to Meaning: The Power of Belonging

19th October 2026

What does it take for a member to feel they belong? ICCA CEO Senthil Gopinath argues that the future of membership depends less on the benefits an association offers than on whether people feel they have a place in its community.

365-Day Member Engagement: How Associations Are Building Digital Platforms Beyond Events

24th August 2026

For generations, associations have measured their impact through the events they convene. Those gatherings remain indispensable, but increasingly, they are not sufficient on their own.

It’s All About Value for the Members

15th July 2026

Sven Bossu, CEO of AIPC, argues for a deeper understanding of an association’s evolving needs, allowing them to adapt, generate reinvestable revenue, and create a virtuous cycle of continuous improvement.

From Data to Impact: Why Associations Need Better Stories

1st July 2026

Simona Romeo, Associate Director at Kellen Europe, argues that storytelling - not stats alone - is what ultimately drives engagement, influence and change.

How to Attract Members Automatically? The Art of Positioning your Association Well

22nd April 2026

How associations can attract members by sharpening their positioning, strengthening personal connections, and building a community people want to join.

It’s All About Value for the Members

24th March 2026

Sven Bossu, CEO of AIPC, reflects on a fundamental shift in how associations should think about growth, moving beyond numbers towards meaningful engagement.

The Next Generation of Business Events Professionals: Why the Future Depends on How We Welcome Them

10th March 2026

As the business events industry looks toward the future, attracting and empowering the next generation of professionals has become a defining challenge. Senthil Gopinath, CEO of ICCA, explores how associations can rethink engagement, leadership pathways, and talent development to build a stronger community.

Why Your Members Aren’t Telling You What They Really Need

3rd February 2026

Here's how associations can apply the psychology of disclosure to understand what members actually need.

What Associations Need to Know Before Crossing Borders

23rd January 2026

Thoughts after a lively, in-person session co-hosted by ESAE and the Singapore Exhibition and Convention Bureau in Brussels.

EARMA Wins Recognition for Transforming Growth into Human-Centred Innovation

17th June 2025

Recognised with the 2025 Event Innovation Award at the European Association Awards, the European Association of Research Managers and Administrators has been celebrated for its imaginative approach.

The Science of Networking: How to Design Conferences That Spark Real Connection

19th May 2025

What behavioural science reveals about designing better in-person events.

European Association Summit 2025: Association Excellence Amid Disruption

17th April 2025

Organised by ESAE for the second time, the 2025 European Association Summit (EAS) gathered a cross-section of European association professionals under the theme “Association Excellence in a Shifting Society.”

The Psychology of Membership: Why People Join (and Stay) in Associations

16th April 2025

How behavioural science can help associations attract, engage, and retain more committed members in 2025 and beyond.

How to Engage Young Professionals: The EANM Example

21st March 2025

As medical associations seek to ensure long-term engagement and professional development, the European Association of Nuclear Medicine (EANM) has successfully redefined young professional involvement.

The Membership Crisis

18th March 2025

Sarah Sladek, founder of XYZ University, argues that membership isn’t a transaction—it’s a relationship. To thrive, associations must refocus on their members, their needs, and their sense of belonging.

BIAF: Empowering Associations for a Changing World

10th December 2024

The 4th Brussels International Association Forum (BIAF), held at the Cardo Hotel in Brussels, solidified its reputation as a must-attend event for international and European association leaders.