Strategy Archives - Page 8 of 10

How to Determine Whether Your Content Strategy is Succeeding

18th March 2020

In her third contribution, Hilary Marsh writes that the strategy for your content needs to be interconnected with the strategy for those programs, products, and services.

How a Content Strategy Will Help your Association Thrive

4th March 2020

In the second article in our content strategy series (you can catch up the first one here, Hilary Marsh explains what a content strategy entails, and how it will help your organization be more performant.

Growing in a Time of Brexit

19th February 2020

The European Social Network (ESN) has faced many challenges in the past years – the first one being a UK-based organization benefitting from European funds, which, in a time of Brexit, led the association to relocate in Brussels. Alfonso Lara Montero, Chief Executive, explains to Boardroom it was actually not the only issue ESN had to deal with.

Figuring Out the Future of Associations

12th February 2020

Just as Facebook and Instagram build communities based on engagement, associations can adopt more casual modes of communication that encourage dialogue.

The Challenges of Diversity in Associations

29th January 2020

Giuseppe Marletta, Managing Director Europe of the Association of Corporate Council (ACC), argues for a holistic diversity and inclusion program within associations.

Why Your Association Needs Content Strategy

17th January 2020

Content strategy is the practice of planning for the creation, publication, delivery, and governance of useful, usable, effective content. Hilary Marsh, president and chief strategist of the US-based consultancy Content Company, argues that every organization needs one.

Foresight is Key for the Future of Associations

9th January 2020

Octavio ‘Bobby’ Peralta in his latest article talks about developing a culture of foresight for associations.

Building a Sustainable Brand for the Future

6th January 2020

Renata Lima Lerch, founder of Integrated Niche, a global and Agile Marketing think tank, argues it's the role of leaders to allocate a share of the organization’s attention from just improving the status quo to what lies ahead, in order for their association to be future-proof.

The Biggest Gathering of Associations in the Philippines

18th December 2019

Attended by more than a hundred delegates, the Associations Summit 7 (AS7) of the Philippine Council of Associations and Association Executives (PCAAE) remains as the biggest gathering of associations and association professionals in the country.

Getting the Most Out of Your Board

5th December 2019

As association executives, your job is to effectively manage the implementation of the vision set out by your boards of directors. It is critical as executives to ensure that association leaders can, well, lead the organization, as argues here Matthew D’Uva, CEO of the International Association for the Study of Pain.

Getting in Shape with UIA Round Table Europe

22nd November 2019

The UIA Round Table Europe was held on 4 November at Crowne Plaza Le Palace in Brussels and was attended by almost 200 participants from 30 countries, 80 per cent of whom came from European and international associations.

Managing an Association and its Board

12th November 2019

The world of work is changing. New shifts and megatrends in the way we see, look at and are influenced by, technological developments, social shifts and cultural changes appear to become more pronounced by the minute. What does this mean for associations, their managers and leaders at board level?

Facilitating Interactions Between International Associations & Local Hosts

17th October 2019

Can venues play a valuable role in bridging the divide that sometimes lies between the international associations and local hosts/chapters? This is what argues Angeline van den Broecke, Director of Global Business Development and Marketing, Kuala Lumpur Convention Centre.

The Pros & Cons of Digital Advocacy

4th October 2019

Margaux Rundstadler, Association Manager at Kellen, argues that, if going digital has become a prerequisite for associations, it also means it should be carefully planned and reviewed.

A Brief Guide to Association Digitalization

16th September 2019

Digitalization is already underway, so embracing it is not a matter of if, but instead of when and how. In this article, Frank M. Waechter takes a look at the most effective strategies and solutions that associations can use to achieve this.

A Global Focus with a Strategic Plan

28th August 2019

For an association to be global should be the direct result of a clear, planned strategy, as explains Paul Weintraub, CAE, Vice President of Global Development & Support at BICSI.