Strategy

In his third contribution to Boardroom, our tech & community expert Marc Mekki shares his practical insights on how to make the most of hybrid events which are set to become the norm.

Boardroom polled AC Forum —who values peer-to-peer exchange on all things association-related and serves as a knowledge exchange for organisations of all kinds facing industry challenges— on how their member associations anticipate changes in the association sector and the events they hold.

In his second contribution to Boardroom, our tech & community expert Marc Mekki explores the concept of iterative design thinking and how associations should use it to be future-proof.

Although we obviously can't predict what the world will look like in a few months, Martin Sirk argues there are a few things associations can do to navigate - and make the most of - this age of uncertainty.

Boardroom recently joined the #IAPCOImpact Dialogue, where Dr. Carlo Poggio, president of the Italian Academy of Prosthetic Dentistry (AIOP), and Abraham Fisher, president of the AAT-AD/PD (International Conference on Alzheimer’s and Parkinson’s Diseases), shared case studies from recent medical congresses that made the decision to go virtual.

ASIS International, the leading professional society for security professionals, boasts over 34,000 members from around the globe, but as with any professional society, there’s always room for growth in terms of membership and certification. In addition to strengthening the delivery of products and services through its local chapter structure, ASIS set foot in Europe thanks to Brussels-based AMC Exempla, who supports its mission. Boardroom caught up with CEO Peter J. O'Neil.

In her third contribution, Hilary Marsh writes that the strategy for your content needs to be interconnected with the strategy for those programs, products, and services.

In the second article in our content strategy series (you can catch up the first one here, Hilary Marsh explains what a content strategy entails, and how it will help your organization be more performant.

The European Social Network (ESN) has faced many challenges in the past years – the first one being a UK-based organization benefitting from European funds, which, in a time of Brexit, led the association to relocate in Brussels. Alfonso Lara Montero, Chief Executive, explains to Boardroom it was actually not the only issue ESN had to deal with.

Just as Facebook and Instagram build communities based on engagement, associations can adopt more casual modes of communication that encourage dialogue.

Giuseppe Marletta, Managing Director Europe of the Association of Corporate Council (ACC), argues for a holistic diversity and inclusion program within associations.

Content strategy is the practice of planning for the creation, publication, delivery, and governance of useful, usable, effective content. Hilary Marsh, president and chief strategist of the US-based consultancy Content Company, argues that every organization needs one.

Octavio ‘Bobby’ Peralta in his latest article talks about developing a culture of foresight for associations.

Renata Lima Lerch, founder of Integrated Niche, a global and Agile Marketing think tank, argues it's the role of leaders to allocate a share of the organization’s attention from just improving the status quo to what lies ahead, in order for their association to be future-proof.

Attended by more than a hundred delegates, the Associations Summit 7 (AS7) of the Philippine Council of Associations and Association Executives (PCAAE) remains as the biggest gathering of associations and association professionals in the country.

As association executives, your job is to effectively manage the implementation of the vision set out by your boards of directors. It is critical as executives to ensure that association leaders can, well, lead the organization, as argues here Matthew D’Uva, CEO of the International Association for the Study of Pain.