Back to Sponsorship (Lesson 1): Know Your Sponsors

In her first lesson of her Sponsorship MiniCourse Series, Nadia Rubtsova teaches you about the very first steps that are crucial in securing a sponsor. Understanding who your sponsors are, who you want to target, finding out their objectives and real needs – this is what is going to set your association for success. Once you understand where the sweet spot is (where what you offer meets the needs of your partner), you’ll be able to convince them with ease to get on board.

After working for the European Health Management Association, where she successfully developed a portfolio of sustainable events and other revenue generating activities, Nadia Rubtsova decided it was time to make a bigger impact. In 2020, she founded the Business & Events Academy, an online platform that provides continuous personal and professional education through training and coaching for the association professionals and the event business owners.

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