Back to Sponsorship (Lesson 4): Closing the Deal

In the final lesson of her Sponsorship MiniCourse Series, Nadia Rubtsova walks you through the customer buying cycle and explains why some prospects will agree to sponsor quicker than others. You’ll also learn what you need to do on every stage of the cycle, so that you can actually close the deal. Learn how you can optimize your efforts and achieve maximum results without leaving any money on the table.

After working for the European Health Management Association, where she successfully developed a portfolio of sustainable events and other revenue generating activities, Nadia Rubtsova decided it was time to make a bigger impact. In 2020, she founded the Business & Events Academy, an online platform that provides continuous personal and professional education through training and coaching for the association professionals and the event business owners.

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