New Program in Wellington Aids Conferences in Leaving Lasting Impact

14th February 2024

Business Events Wellington (BEW) has rolled out a groundbreaking legacy programme designed to assist organizations in maximizing the impact of their conferences held in the city.

With a focus on generating lasting socio-economic benefits, BEW offers tailored resources and expert guidance to help clients formulate and execute individual legacy projects.

According to Irette Ferreira, Manager of BEW, conferences are more than just economic drivers; they are catalysts for meaningful contributions to communities and broader societal growth.

Dr. Zahra Champion, Executive Director of BioTech New Zealand, praised BEW’s support for their Life Sciences Summit, noting: “BEW is supporting us to expand the impact of our conference beyond the two-day summit. It has been integral in the planning of new elements, helping us with introductions and valuable advice.”

BEW’s legacy programme, while initially targeting international conferences, also extends support to domestic events with long-term commitments to Wellington.

Ferreira emphasized: “Business Events Wellington want to capture these outcomes and support our clients in achieving their legacy goals leading to social and global change.”

Organizations looking to implement legacy projects can receive tailored advice and connections from BEW to translate intentions into action, with opportunities to maximize the impact of completed projects.

With the launch of this innovative program, BEW sets a new standard for conferences that leave a lasting imprint on Wellington’s community and beyond.

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