Scotland Aims To Transform Business Events Impact

13th June 2022

 On its journey to change, VisitScotland Business Events has announced a new national initiative to maximise the impact of business events which come to the country. Facilitated by VisitScotland and its local partners, the Transformation Protocol will provide connection opportunities between conference delegates and national partners, including innovation and research centres, policy leads, industry bodies, social enterprises and business leaders.

The Protocol includes support to organisations bidding for events, including bid support and endorsement; collaboration on a transformation agenda; knowledge exchange meetings and sector and industry introductions.

Rory Archibald, Associations & Sectors, VisitScotland Business Events said: “Over the past few years we have seen a significant increase in demand for events that champion collaboration with local experts and sectors to add extra value to the overall experience for delegates. The Transformation Protocol provides us with a great platform to support our partners in helping to deliver events that do just this, in doing so allowing us to focus on promoting business events as a key driver for social and economic change and for the wider global economy.”

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