As Brussels' premier first-stop shop—a dedicated space that's all about fostering connections and collaboration—, The Association Place stands as the foremost destination for the international associations community.
The newly released whitepaper, Evolving Association Membership Models, offers strategic insights to help associations adapt and thrive in this changing landscape.
Boardroom editor Guy Hall explores how associations can leverage TikTok to connect with and engage their members, enhance their reputation, and highlights some considerations they need to be aware of.
Lydia Pernal-Stoddart, Co-Chair of ESAE’s Communications & Membership Community, questions whether associations are fully leveraging their potential to build a sustainable, thriving membership base.
Let’s explore the art and strategy behind crafting targeted marketing campaigns, curating personalised member experiences, and offering value-added services.
International Advisor to Global Association Hubs Martin Sirk argues that “individual motivation” is the wrong framework to understand recruitment and retention.
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