South Australia’s Adelaide Convention Bureau (ACB) successfully organised the State’s largest business event since March. The Connect SA conference was held at the Adelaide Convention Centre with an objective to demonstrate that business events are ready to restart in Adelaide as before.
The around 200 Connect SA delegates were ACB members and their event clients, and the event’s associated exhibition with 44 exhibitors reported national and local business dealings successfully conducted. “The success of Connect SA which included food service, the exhibition and the COVID-safe movement of delegates in and out of different rooms was impressive,” said ACB Chief Executive Damien Kitto. “It has given Health SA, and us, the confidence to secure national business events here even before the end of 2020. Restarting these events is critical to the State’s economy, something that has not really beenrecognised in SA – as it had been in other States and Internationally – until recently.”
ACB had already launched a campaign back in June under the name SA FE offering delegates a safe end to end (airport to airport) conference experience. This resulted in attracting many events, more than the rest of the country.