The 2024 International Wheat Congress will attract some 1000 delegates to South Australia over its five-day program.
The successful bid team was led by the Adelaide Convention Bureau, (ACB) with the University of Adelaide and the South Australian Research and Development Institute (SARDI). As always it came with strong support from the South Australian Government, and Tourism Australia’s Business Events Bid Fund Program.
Wheat is one of Australia’s largest exports because of its consistent high quality. Some 70 per cent of the average 22 million tonnes produced annually is traded globally. Within South Australia, the $2.4 billion wheat industry represents 12 per cent of national exports and is an integral part of the world-renowned grains research programs of the University of Adelaide.
Damien Kitto, ACB Chief Executive, said the ACB’s strategy for winning business events for South Australia to underpin the State Government’s key economic drivers, is delivering an increasingly long-term success story for the entire state.
“This significant international business event win, in addition to the successful World Potato Congress bid, certainly adds merit to our approach in attracting Agtech events and to our reputation internationally as an agriculture destination specialist,” he said. “With the sector a substantial part of our state’s economy and food security, having Adelaide as the host destination for this event is significant.”